IS ADVERTISING NECESSARY ?
View
- Allen Brun
We are living in the age of advertisement, we can see all around the traders and the business management display their products through advertisement. Everybody wants to be number one in the race of competition in selling their products in advertising creatively and attractively. Advertisement has become necessary in every walk of life.
Some years ago we used to see these advertisement in the newspapers, cinema halls,on the walls of the public places and in the magazines but nowadays TV leads in advertising. Advertisement is the main source of income for the newspapers, magazines and television.
It is a big advantage for the producers and consumers. Models too earn a lot of money by acting in advertisements. All the businessmen spending money on the advertisement lavishly. We see big posters and signboards on the crossings of the roads, at railway station and on the walls of the cities.So many a times good first class quality of goods lose their value without advertisement Whereas medium quality of products have more sales because of advertisement. It proves a polished way of cheating innocent public.
Nowadays business man spend more money on the advertisement rather than improving the quality of their products. Government should take a step in checking these advertisement so that the businessmen may not cheat the consumers for their own selfish motives.
Finally I conclude in saying that according to me advertisement is a method used to attract people's attention to sell the products easily. It gives the general public information about new goods and services, which in turn increases efficiency of the nation's economy.
Counter view
- Merlin
Advertisement may create misunderstanding of the product. They also show a very rosy picture of their product to the customer to increase their number of sales. If the advertisement is already been advertised on the television and want to convey the message to the people but is wrongly understood then it is difficult to change or remove quickly.
If a business wants to advertise a special offer or a new product or service a new spot must be produced and time slots need to be purchased which could be time consuming and costly. Small firms cannot properly advertise their product due to limited resources.
Most of the time distorted version of reality is also shown. People also believe in those advertisements and also buy the product after the usage then they feel cheated by the advertisement.
Advertising leads to unnecessary raise in prices. Advertising costs are passed on to the consumer in the form of high prices. Advertisement creates the desire and the taste for the new product which are not actually necessary of life and income on the consumer. Children cannot make the informed choice or cannot differentiate between the real life and in the fake like in the world or ad. It reduce the people or the customer into classes based on inference that are made from people.
Advertisement restricts the computation among the products. Big industrialists and manufactures may increase the individuals control with the help of advertisement technique which is always against the interest of the public. Some advertisement show immoral values and features in the television.
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