Need For Social Media Marketing Today
Social Media has been an attractive topic ever since its introduction brought about the rise of a new era. It has many implications and differing opinions on whether it is a bane or a boon. This article will give you an insight on the effect or influence it holds in terms of large-scale and small-scale organisations.
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If people don’t know about your business, they can’t become your customers. Social media boosts your visibility among potential customers, letting you reach a wide audience to entice. Wrap Craft is a small-scale automotive company that deals with the customization of vehicles. It is co-owned by Mohammad Ashaab, a student of SJCC. During the interview with him, several questions were asked regarding the need for social media marketing. In response to this, he stated that people today are more active on social media platforms, which enables them to access information more easily. Also adding that due to the high rate of usage of such platforms by individuals of all age groups, asking customer, product or service related questions becomes less of a tussle.
His target customers are mainly individuals aged between 19-40 years who are passionate about their vehicles. He also mentioned that his business model is completely based on social media marketing. It is this technique of new age marketing that has built his company from scratch to the stage it has achieved now. The various platforms he uses to market his company are Instagram, Facebook, Snapchat and Twitter. He says that is it is cost efficient and can reach a wide range of people quicker than various other marketing techniques. Lastly, he mentioned that since it is free to create a business profile on all the major social networks, there is nothing an entrepreneur has to lose. Any business, regardless of its size or budget, has an opportunity to grow its audience and reach its respective objectives through advertisements on social platforms.
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Social media marketing is not required for large scale businesses as they have grown and attained the required brand level to sustain themselves without taking support from social media. These large companies, having been incorporated before social media became the order of the day, marketed their offerings in traditional ways.
During an interview with one of the managers of DHL, it was learned that their business slogans are "talk of mouth". Their service speaks for them and the promoters are the customers who promote their service because of the satisfaction they enjoyed on availing the company’s service. Big businesses have set patterns and have been consistently achieving their goals through personal selling and personal interaction with their customers, which according to them, is their strength as they feel it is more satisfactory to both the customers and service providers.
They believe that the best method to truly sell and acquiring customers is by understanding. Understanding what customers want through individual attention improves the chances of attaining favourable attention in the market. Social media is merely one of the tools that can be used by business but is not the only available medium. There may be challenges pertaining to growth that can be dealt with if the corporation has an international physical presence. Visibility is key to gaining momentum in the market and this can be achieved through billboards or events. A research conducted by “The Recycler” which is a trade magazine gives insight on how Physical ads are more memorable and henceforth more efficient than ads on social media.
Written by:
Sanchal Bopanna
Christopher Judah
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