Game of Words: View vs Counter View 3.06

    MOTIVATIONAL FACTORS FOR EMPLOYEES

An organization aims at earning profits for its growth and development, to provide quality goods to its customers and to protect the environment. Employees play a key role in achieving these objectives.  Motivation is an inner desire that drives an individual to achieve their goals. This inner desire is not everlasting hence individuals must be reminded of their goals timely. Employees’ motivational factors play an important role in engaging and inspiring the employees to efficiently and effectively accomplish organizational objectives.

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A successful business always caters to the needs of its employees. Having highly motivated employees helps in increasing productivity, creativity and the overall performance of the organization. It also improves the psychological state of an individual and helps in reducing stress levels. Overall, employees feel happy and satisfied in their workplace and do not feel obligated or forced to work. Ganesh Provisions is a general store owned by Mr. Binja Ram in Electronic city. He comes from a family who has been in this line of business from a very long time now. His store has all varieties of daily use products—from food to personal hygiene. When asked him about how he motivates his assistant who helps him in the store, he said “I don’t see him as a worker. I see him as a person who is a part of my own family.”

When running a small business, it is essential to connect with your workers on a much closer level. Mr. Binja Ram has always treated Raju, his assistant, as his own brother. Apart from giving him salary, food and shelter, he also gives him moral support. He says that Raju has always been loyal and efficient in his work.

 This shows us that  it is not only financial incentives that motivate an employee to work better, but also that providing an employee with moral support and motivation goes a long way in helping an individual work effectively too.

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Motivation can be provided to employees through two types of incentives-financial and non-financial. Employees need to be motivated to stay on their job with the help of exciting salaries, bonuses, holidays, promotions, better means of transportation, maternity leaves, etc. In big organisations, the top level management also caters to the need of their employees on a very personal level by providing day care facilities for babies, helping employees financially for their future development or acquiring new skill sets.

Daily Needs is a supermarket owned by Mr. Rajesh Gopal consisting of various products ranging from daily necessities, personal hygiene, stationery, household products, etc. His way of motivating employees is by catering to all their needs and creating a pleasant work environment such that the employees are stress free and comfortable. He occasionally gives them bonuses during festivals. He pays closer attention to his employees and believes that communication is key. He also believes that a mentally and physically healthy employee is important for work efficiency.


Since he owns a bigger business it is not easy to fulfil all the needs and at the same time motivate all the employees compared to the smaller business. But in his own ways, Mr. Rajesh keeps his employees satisfied through the financial and non-financial incentives he provides to his employees.

Written by:

Hemanisha

Disha