Customer Satisfaction
While attracting consumers is one of the most essential aspects of any business, another aspect is usually overlooked—retaining consumers. Attracting consumers might increase sales but it is pivotal to sustain the same level of sales whilst gaining more. In the following discussion we learn about the importance of customer satisfaction.
View:
Customer satisfaction is the key to the heart of the society which is well proved by, “The Language Shop” a London based language service provider. During a conversation with one of the employees of this organisation, information about their service and how their enterprise operates to satisfy their customers was obtained.
This enterprise provides language interpreters to multinational companies and multilinguistic groups. The interpreters are assigned to different professions where there are barriers in communication due to the difference of languages between the customers and professionals such as lawyers, doctors etc. These interpreters posses the knowledge of different languages which they use to interpret between two individuals of differing dialect.
With customer satisfaction as their main aim, a customer’s satisfaction is measured by the effective action taken by the professional and these pioneers are required almost in all fields as the country has many habitants from different countries living in the country for different purposes. Customer satisfaction is important in this enterprise as the customers seek interpreters for communication purposes, without whom they may sometimes feel disadvantaged.
Counter View:
This is a profit making organisation which is run because of the aspect of customer satisfaction. If a customer isn’t satisfied with the service provided by the professionals it would lead to unfavourable business conditions. Companies & individuals would hire different interpreters causing loss for the enterprise. In conclusion, this enterprise should satisfy their customers to stay in the competitive world. Customer satisfaction is one of the core ideas that results in profits.
Written By:
Christopher Judah
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